
Small
business owners can build a brand or promote products quickly with web video by
creating and uploading their own videos and taking advantage of user-generated
content (UGC) in their video promotions. The latest trend is for big
advertisers to move ad dollars from TV to web video, and you can get on the web
video bandwagon too by creating web video on a budget.
It's important
to optimize your videos by creating a video sitemap. You can use the Google
Video extension to the Sitemap protocol to give Google and other search engines
information about the video content on your site.
Video
content includes the web pages on which you embed your video, the URLs to
players for your video, or the URLs of raw video content hosted on your site.
Each URL entry must contain the following information:
Title
Description
Play page
URL
Thumbnail
URL
Raw video
file location and/or the player URL (SWF)
The playit, YouTube, Dailymotion and Vimeo
are best examples of video marketing.
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